Breastfeeding – just part of the scenery

21 December 2009

Are you a breastfeeding mum? Why not enter this fun new competition, and help celebrate breastfeeding – a natural part of life!

The competition is part of the Ministry of Health’s education initiative to normalise and promote greater acceptance of breastfeeding in public.

To demonstrate support for breastfeeding, send in a photo or two of you and your baby dining against your region’s best backdrops.

You could be on the shores of Lake Opunake, at a beach carnival, by a pohutukawa tree in Pukekura Park, or up the mountain on a family excursion – anywhere you would normally breastfeed your baby when out and about.

Winners will be selected by public vote from the eight regions. For more information, see

The competition runs from December to 12 February 2010. There will be first and second prize winners for each of the eight regions. First prize winners will receive a prize pack valued at $400, while second place prizes are valued at $100 each.

For further information

Sue Carrington
Media Adviser
Ph 021 367 789

Last updated: Wednesday, October 30, 2013

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