Reducing sudden infant death by 86% in 8 yrs


Hon Dr Jonathan Coleman
Minister of Health


13 June 2017

Health Minister Jonathan Coleman says the Government is taking steps to dramatically reduce Sudden Unexpected Death in Infancy (SUDI).

“This Government believes in supporting women and families to have healthy babies who grow up to be healthy kids,” says Dr Coleman.

The SUDI rate is approximately 0.7 in every 1,000 babies born, and 1.59 for every 1,000 Maori babies born. The goal is 0.1 in every 1,000 births by 2025.

By reducing the overall rate of SUDI by 86 per cent and 94 per cent for Maori by 2025, the number of SUDI deaths would be reduced from 44 to six.

“We know that babies are at the greatest risk of SUDI in their first 10 months and that rates are higher for Maori babies,” says Dr Coleman.

“The National SUDI Prevention Programme will target two of the biggest preventable risks for SUDI, which are being exposed to tobacco smoke during pregnancy and having the baby sharing a bed.

“To support this new approach we’re investing an extra $2 million into the Programme, taking its annual budget to $5 million.

“The programme will better utilise innovative approaches to reduce smoking, including smoking cessation incentive programmes which have proven effective in trials.

“Although evidence shows it’s safest for a baby to sleep in a bassinette or cot, however we know that in some families this doesn’t happen. That’s why we’re supporting these families to have their baby sharing a bed as safely as possible.

“From September we will be providing safe sleep devices (also called wahakura or baby boxes) to families identified as needing them during the baby’s first year of life.

“As some DHBs already have a similar scheme in place, the new programme will now be nationally coordinated. We expect every family who needs this form of assistance will be identified and supported to keep their baby safe during sleep.

“More needs to be done to address our SUDI rate, and by adopting this evidence based approach it’s hoped that real and meaningful change can be achieved.”

Media contact: Angela Kenealy 021 220 0129




Last updated: Tuesday, June 13, 2017

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